GTM Playbook
Positioning, discovery questions, competitive battlecards, deal motion, and objection handling for the Trendzact GRC1 platform.
Core Value Proposition
Trendzact GRC1 helps organizations prevent data exposure, verify identity at the moment of risk, and enforce policy directly at the endpoint — before exposure becomes an incident.
Discovery Questions
Use these to qualify and shape the opportunity in the first call.
Risk & Exposure
- Where do you feel most exposed to insider-driven data loss today?
- How do you currently validate workspace conditions for remote workers?
- What happens when sensitive data is shown on screen during a meeting?
- Can you prove who was actually at the keyboard during a sensitive transaction?
Current Tooling
- What DLP, UEBA, or insider risk tools are in place today?
- How are Purview sensitivity labels currently enforced at the endpoint?
- How long from risky event to analyst action?
- How defensible is your insider risk evidence trail in an audit?
Compliance & Audit
- Which regulatory regimes drive your audit cycle?
- How do you demonstrate continuous clear desk / workspace compliance?
- How is evidence minimization handled under your privacy program?
Budget & Timing
- Is this a consolidation play, a new capability, or an augmentation of existing tools?
- What is driving the timing — audit finding, incident, board request?
- Who signs off on endpoint-based controls? (CISO, CPO, CCO, HR?)
Competitive Battlecards
Microsoft governs data. Trendzact prevents exposure.
Purview classifies and labels. Trendzact adds real-time edge enforcement, visual context, and behavioral intelligence — extending Purview rather than replacing it.
Legacy DLP detects after exposure. Trendzact acts in real time.
Legacy DLP watches files in motion. Trendzact protects the full user environment — screens, clipboard, multi-display, meetings, and behavior.
Explainable beats black-box.
Most UEBA tools are opaque. Trendzact uses deterministic, explainable signatures alongside analytics — giving compliance and HR a defensible narrative.
Meeting platforms are not security control planes.
Teams, Zoom, and Meet ship basic controls. Trendzact secures sensitive sharing moments independently — across all platforms, with governed evidence.
Deal Motion by Stage
Discovery
Run the 3-plane risk map (physical, human, digital). Identify which plane has the sharpest pain today.
Technical Eval
Use Live Demo scenarios. Pull in SE for integration and architecture discussions.
Business Case
Tie outcomes to audit readiness, incident reduction, and operating cost consolidation.
Proposal
Use Proposal Builder. Scope GRC1 Core + modules mapped to the priority use case.
Objection Handling
"This feels like surveillance."
Trendzact is privacy-first. Evidence minimization, on-device transformations, and policy-bound capture mean raw telemetry doesn't leave the endpoint unless policy requires escalation. Evidence exists only when an alert exists.
"We already have Purview / DLP."
Trendzact complements classification and legacy DLP. It adds real-time edge enforcement, visual context, and behavior-linked analytics — extending the investment.
"Too much noise, our SOC can't handle more."
GRC1 is built to reduce noise: enrichment, risk scoring, and governed playbooks. Most deployments see a 40-60% reduction in analyst review time for insider-related signals.
"Can't the meeting platform do this?"
Teams, Zoom, and Meet provide basic controls. They cannot enforce sensitivity-aware masking, cross-platform watermarking, or identity-aware screenshare gating. Trendzact secures the sensitive sharing moment independently.